How to tell the crisis: effects of stealing thunder by self-disclosing corporate violations

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Bibliographic Details
Published in:Journal of marketing communications 2023-08, p.1-21
Main Authors: Lee, Sang Yeal, Fraustino, Julia
Format: Article
Language:English
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ISSN:1352-7266
1466-4445
DOI:10.1080/13527266.2023.2235690