Franchising: Directions for Future Research

There have been important contributions to the literature on franchising in recent years, but many interesting questions have received less attention than they deserve. In this paper, I briefly highlight four of these: (i) the existence of master franchising and multi-unit ownership, (ii) the differ...

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Bibliographic Details
Published in:International journal of the economics of business 2014-01, Vol.21 (1), p.21-25
Main Author: Lafontaine, Francine
Format: Article
Language:English
Subjects:
Cross-sectoral Differences
Franchising
International
JEL classifications
L23
Management theory
Master Franchising
Multi-unit Ownership
New technology
Ownership
Studies
Technology
Technology adoption
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Summary:There have been important contributions to the literature on franchising in recent years, but many interesting questions have received less attention than they deserve. In this paper, I briefly highlight four of these: (i) the existence of master franchising and multi-unit ownership, (ii) the differences in the intensity of franchising across sectors, (iii) international franchising, and (iv) the problems surrounding the adoption of new technologies and adaptation in franchised chains. While not exhaustive, this set of topics illustrates the variety of potential franchise-related research topics.
ISSN:1357-1516
1466-1829
DOI:10.1080/13571516.2013.864124