The effect of syntax simplicity on crowdfunding performance

Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity a...

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Bibliographic Details
Published in:Venture capital (London) 2024-07, Vol.26 (3), p.303-326
Main Authors: Li, Yuanqing, Wu, Sibin, Zhou, Wencang
Format: Article
Language:English
Subjects:
Crowdfunding
Cues
Elaboration
Entrepreneurial finance
Entrepreneurs
Entrepreneurship
lexical simplicity
Nonverbal communication
Personal appearance
professional attire
Simplicity
smiling
structural simplicity
Syntax
Verbal communication
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Summary:Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.
ISSN:1369-1066
1464-5343
DOI:10.1080/13691066.2023.2196032