User Orientation Maps: An Approach to Address User Diversity in Design for Sustainable Behaviour

There has been an increasing tendency among design researchers to explore the potential of design to change user behaviour in the interest of sustainability. To date, numerous techniques have been proposed, aimed at providing more guidance to design researchers and practitioners on how to encourage...

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Bibliographic Details
Published in:The Design journal 2017-01, Vol.20 (1), p.131-152
Main Authors: Coskun, Aykut, Erbug, Cigdem
Format: Article
Language:English
Subjects:
Automobile driving
Changes
Design
design for behavioural change
eco-friendly driving
Green products
Researchers
User behavior
user orientation map
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Summary:There has been an increasing tendency among design researchers to explore the potential of design to change user behaviour in the interest of sustainability. To date, numerous techniques have been proposed, aimed at providing more guidance to design researchers and practitioners on how to encourage sustainable behaviour. Choosing a technique suitable for both the target behaviour and the target user is a critical task when designing for sustainable behaviours. The influence of individual characteristics on user compliance with different techniques makes this task more compelling for designers. To make this task easier for them, we offer a new approach, called the 'user orientation map', to explore and represent user diversity by showing the range of user types and techniques to promote behavioural change for each user type. We illustrate this approach with a case study on eco-friendly driving, and identify nine user types.
ISSN:1460-6925
1756-3062
DOI:10.1080/14606925.2017.1252541