Measuring creativity: role of service quality management, knowledge sharing and social interaction

In contrast to the enormous literature on the relationships between creativity and personal values, relatively few studies have addressed the question of the creativity-service quality link. The purpose of this study is to examine the antecedent factors of the motivation and cooperation climate of s...

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Bibliographic Details
Published in:Total quality management & business excellence 2023-01, Vol.34 (1-2), p.1-18
Main Authors: Lin, Xiang-Qian, Chen, You-Cheng, Liu, Chih-Hsing, Li, Yong-Quan
Format: Article
Language:English
Subjects:
cooperation climate
creativity
knowledge sharing
motivation
Quality management
Quality of service
service quality
social interaction
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Summary:In contrast to the enormous literature on the relationships between creativity and personal values, relatively few studies have addressed the question of the creativity-service quality link. The purpose of this study is to examine the antecedent factors of the motivation and cooperation climate of service quality and to consider the consequences of service quality on banking service employees' creativity. Data were collected from 502 bank employees in China. The results of structural equation modelling (SEM) found multiple mediation roles in a cooperative climate and service quality management that characterise the relationship between employees' motivation and creativity. In addition, the moderate roles of social interaction and knowledge sharing are also discovered. Several alternative models of the first and second factors of motivation and service quality management were examined to determine the robustness of the original proposed models.
ISSN:1478-3363
1478-3371
DOI:10.1080/14783363.2021.2021800