Manipulating customer loyalty measurement: influence of suggestive design elements on the net promoter score

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Bibliographic Details
Published in:Total quality management & business excellence 2024-11, p.1-17
Main Authors: Wohllebe, Atilla, Nicolaisen, Anton
Format: Article
Language:English
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ISSN:1478-3363
1478-3371
DOI:10.1080/14783363.2024.2430269