It's All about the Customer: Context for the 11th Annual Innovations in Social Marketing Conference

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Bibliographic Details
Published in:Social marketing quarterly 2007-09, Vol.13 (3), p.6-11
Main Author: Niblett, Gregory R.
Format: Article
Language:English
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ISSN:1524-5004
1539-4093
DOI:10.1080/15245000701524202