Using Social Science Theory and Consumer Research to Develop Social Marketing Strategies and Messages on Healthy Eating and Physical Activity for Girls

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Bibliographic Details
Published in:Social marketing quarterly 2000-09, Vol.6 (3), p.72-76
Main Authors: McDivitt, Judith A., Kerr, Nicole A., Chawla, Purnima, Miscally, Mary E.
Format: Article
Language:English
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ISSN:1524-5004
1539-4093
DOI:10.1080/15245004.2000.9961123