A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising

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Bibliographic Details
Published in:Journal of interactive advertising 2023-10, Vol.23 (4), p.293-306
Main Authors: Byun, Kate Jeonghee, Ahn, Sun Joo (Grace)
Format: Article
Language:English
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ISSN:1525-2019
1525-2019
DOI:10.1080/15252019.2023.2236102