Traveling for Medical Tourism: The Roles of Demographics, Past Experience and Medical Tourism Destination Familiarity

This study examined how demographics, past experience, and medical tourism destination familiarity influence Americans' intention to visit Cuba for medical treatments. The study revealed discrepancies in Americans' medical travel intention across demographic groups (i.e. age, education, in...

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Bibliographic Details
Published in:International Journal of Hospitality & Tourism Administration 2024-10, Vol.25 (5), p.960-985
Main Authors: Chaulagain, Suja, Le, Linh Ha, Hancer, Murat
Format: Article
Language:English
Subjects:
Cuba
Demographics
destination familiarity
Medical tourism
past experience
travel intention
United States
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Summary:This study examined how demographics, past experience, and medical tourism destination familiarity influence Americans' intention to visit Cuba for medical treatments. The study revealed discrepancies in Americans' medical travel intention across demographic groups (i.e. age, education, income). The study results also indicated that Americans familiar with Cuba as a medical tourism destination and those with no medical tourism experience are more likely to travel to Cuba for medical treatment. The research findings contribute to the literature by providing insights into medical tourist behavior, incorporating public health and travel components, and offering Cuban policymakers practical implications to attract American patients.
ISSN:1525-6480
1525-6499
DOI:10.1080/15256480.2023.2202199