International Tourists' Threat Appraisal, Coping Appraisal, and Protection Intention

Restaurants with poor hygiene practices are common sites for exposure to food poisoning. While previous studies have highlighted the influence of restaurant food hygiene indicators on consumer dining decision, research examining those cues in the tourism context is scant. This study aims to identify...

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Bibliographic Details
Published in:Journal of quality assurance in hospitality & tourism 2021-03, Vol.22 (2), p.163-190
Main Author: Yasami, Mehri
Format: Article
Language:English
Subjects:
food hygiene indicators
foodborne illness
Hygiene
Protection motivation theory
subjective norm
traveler's diarrhea
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Summary:Restaurants with poor hygiene practices are common sites for exposure to food poisoning. While previous studies have highlighted the influence of restaurant food hygiene indicators on consumer dining decision, research examining those cues in the tourism context is scant. This study aims to identify variables that direct tourists' protection intention to adopt food hygiene cues in the choice of Malaysian local restaurants, through the conceptual extension of a theoretical model known in the literature as Protection Motivation Theory. Based on what emerged from the analysis, the extended model of the theory is a better representation of protection intention.
ISSN:1528-008X
1528-0098
DOI:10.1080/1528008X.2020.1768460