A Cri de Coeur for Political Marketing Research in U.S. Midterm and Off-Year Elections

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Bibliographic Details
Published in:Journal of political marketing 2023-04, Vol.22 (2), p.87-91
Main Author: Perloff, Richard M.
Format: Article
Language:English
Subjects:
Elections
Marketing
Political advertising
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ISSN:1537-7857
1537-7865
DOI:10.1080/15377857.2023.2192594