Perceptions of Benefits and Challenges of Purchasing Local Foods Among Hotel Industry Decision Makers

The purpose of this study was to use the theory of planned behavior to explore hotel industry decision makers’ perceptions of benefits and challenges of purchasing locally produced foods in a Midwestern state. Using interviews and questionnaires, this study showed that perceived behavior control inf...

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Bibliographic Details
Published in:Journal of foodservice business research 2014-08, Vol.17 (4), p.301-322
Main Authors: Kang, Sangwook, Rajagopal, Lakshman
Format: Article
Language:English
Subjects:
attitudes and opinions
business enterprises
food service
foods
hospitality industry
hotel industry
interviews
local foods
new markets
purchasing
questionnaires
theory of planned behavior
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Summary:The purpose of this study was to use the theory of planned behavior to explore hotel industry decision makers’ perceptions of benefits and challenges of purchasing locally produced foods in a Midwestern state. Using interviews and questionnaires, this study showed that perceived behavior control influenced decision makers’ behavioral intention, while attitudes and subjective norms did not. Purchasing local foods was perceived as beneficial, but decision makers experienced challenges with purchasing. This study provides local food producers with insights into the needs of the hotel industry and addressing those needs will open a new market for local food producers.
ISSN:1537-8039
1537-8020
1537-8039
DOI:10.1080/15378020.2014.945889