Advancing the Theory of Cross-National Conflict Shifting: A Case Discussion and Quantitative Content Analysis of a Transnational Crisis' Newswire Coverage

This research documents Mattel's 2007 product recalls of made-in-China toys with the chronological description of the case and quantitative content analysis of international news agencies' coverage. The study's purpose is to discuss a transnational crisis against the 13 Cross-National...

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Bibliographic Details
Published in:International journal of strategic communication 2011-01, Vol.5 (1), p.49-70
Main Author: Molleda, Juan-Carlos
Format: Article
Language:English
Subjects:
Content analysis
Media coverage
Product recalls
Public relations
Toys
Transnationalism
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Summary:This research documents Mattel's 2007 product recalls of made-in-China toys with the chronological description of the case and quantitative content analysis of international news agencies' coverage. The study's purpose is to discuss a transnational crisis against the 13 Cross-National Conflict Shifting (CNCS) propositions and, additionally, to offer evidence to advance the theory. This research is important to provide necessary documentation and theoretical analysis to challenging global public relations research and practice, as transnational corporations increase operations with greater impact and public engagement worldwide.
ISSN:1553-118X
1553-1198
DOI:10.1080/1553118X.2011.537604