Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions - insights from user-generated content on Twitter

Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology accep...

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Bibliographic Details
Published in:Enterprise information systems 2019-07, Vol.13 (6), p.771-800
Main Authors: Grover, Purva, Kar, Arpan Kumar, Janssen, Marijn, Ilavarasan, P. Vigneswara
Format: Article
Language:English
Subjects:
acceptance
Blockchain
collective intelligence
Initial coin offering
smart contracts
social media analytics
technology adoption
user generated content
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Summary:Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.
ISSN:1751-7575
1751-7583
DOI:10.1080/17517575.2019.1599446