Beef consumers' perceptions and relationships with acceptation assessed by photography

This study aimed to evaluate consumers' perception of beef appearance in two photographic camera configurations and the images' relationships with the willingness to purchase (WTP) and consumer characterisation. Photographic surveys were used to evaluate the visual perception of beef colou...

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Bibliographic Details
Published in:Italian journal of animal science 2021-01, Vol.20 (1), p.505-513
Main Authors: Barragán-Hernández, Wilson, Mahecha-Ledesma, Liliana, Olivera-Angel, Martha, Angulo-Arizala, Joaquín
Format: Article
Language:English
Subjects:
Beef
Cluster analysis
Colour
consumer behaviour
Consumers
fat
image analysis
market segmentation
Photography
Segmentation
Visual perception
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Summary:This study aimed to evaluate consumers' perception of beef appearance in two photographic camera configurations and the images' relationships with the willingness to purchase (WTP) and consumer characterisation. Photographic surveys were used to evaluate the visual perception of beef colour, visible fat, and overall appearance. This information was then related to WTP and consumer segmentation. A cumulative model for perception, logistic regression for WTP, and cluster were used for data analysis. The automatic configuration reaches the highest probability in visible fat (p 
ISSN:1828-051X
1594-4077
1828-051X
DOI:10.1080/1828051X.2021.1893132