Can an Ethical Situation Be "Not a Question of Ethics"?

This research concerns the perceptions and decisions of lodging sales and marketing executives in dealing with ethical marketing issues. Respondents were given 10 vignettes, representing ethical dilemmas in the 5 categories of ethical behavior (coercion and control, personal integrity, physical envi...

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Bibliographic Details
Published in:Journal of hospitality marketing & management 2010-01, Vol.19 (2), p.157-170
Main Authors: Beck, Jeffrey A., Lazer, William, Schmidgall, Raymond
Format: Article
Language:English
Subjects:
Ethical behavior
ethical decision making
ethical vignettes
hospitality sales and marketing
situational ethics
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Summary:This research concerns the perceptions and decisions of lodging sales and marketing executives in dealing with ethical marketing issues. Respondents were given 10 vignettes, representing ethical dilemmas in the 5 categories of ethical behavior (coercion and control, personal integrity, physical environment, paternalism, and conflict of interest) identified by previous researchers. The findings appear to indicate that sales and marketing executives may not consider the ethical element of a situation as they make decisions. All of the vignettes embodied ethical choices. Results indicate a need for lodging sales and marketing executives to develop and adhere to ethical guidelines for the unique situations they face.
ISSN:1936-8623
1936-8631
DOI:10.1080/19368620903455278