Impacts of temporal and gender difference on hotel selection process

This research investigates how temporal distance influences leisure travellers' assessment of hotel attributes, and further examines whether gender moderates the impact of temporal distance. Two scenario-based experimental studies found that the importance of hotel choice factors considered by...

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Bibliographic Details
Published in:Journal of hospitality marketing & management 2018-08, Vol.27 (6), p.711-732
Main Authors: Kim, Jungkeun, Kim, Peter BeomCheol, Kim, Jae-Eun
Format: Article
Language:English
Subjects:
experimental design
gender difference
Hotel choice factor
temporal distance
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Summary:This research investigates how temporal distance influences leisure travellers' assessment of hotel attributes, and further examines whether gender moderates the impact of temporal distance. Two scenario-based experimental studies found that the importance of hotel choice factors considered by people who plan a trip in the near future differed from that of those who plan to travel in the distant future, and the importance also differed between females and males. Specifically, Study 1 found both main effects of temporal distance and gender and an interaction effect, in that the importance of hotel choice factors was evaluated differently across differing temporal distance (near-future vs. distant-future travel plans) and gender (males vs. females). Study 2 replicated the significant interaction effects of Study 1 by manipulating the temporal distance in the hotel choice task. The implications of the findings are discussed for both researchers and practitioners in the field of hospitality marketing and management.
ISSN:1936-8623
1936-8631
DOI:10.1080/19368623.2018.1438325