Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk

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Bibliographic Details
Published in:Journal of hospitality marketing & management 2024-06, p.1-23
Main Authors: Cicek, Mesut, Gursoy, Dogan, Lu, Lu
Format: Article
Language:English
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ISSN:1936-8623
1936-8631
DOI:10.1080/19368623.2024.2368040