Democracy in the Air: Radio as a Complement to Face-To-Face Discussion in the New Deal

• Published in: Journal of radio & audio media 2019-01, Vol.26 (1), p.21-34
• Main Author: Shaffer, Timothy J.
• Format: Article
• Language: English
• ISSN: 1937-6529; 1937-6537
• DOI: 10.1080/19376529.2019.1564996

This article focuses on the use of radio broadcasts as resources for those organizing and convening face-to-face discussion groups in rural communities across the United States in the 1930s and 1940s. Led by the United States Department of Agriculture, small group discussions took place with leadership coming from Cooperative Extension agents from land-grant universities. As public affairs shows were being carried on the major commercial radio channels, the USDA discussion project utilized radio broadcasts to introduce people to the methods of conducting group discussions. The article focuses on the national efforts of the USDA as well as localized attempts to utilize radio broadcasts in the service of democratic discussion, focusing on one of the most robust examples of a land-grant university-the University of Wisconsin-Madison-utilizing technology for democratic discussion in rural communities across the state. It notes shortcomings and challenges, as well as identifying the critical role that radio played in helping citizens and communities begin to think about complex public problems through the use of new technologies.