Aural Parasocial Relations: Host-Listener Relationships in Podcasts

Podcasts have been on the rise recently with both audience numbers and advertising revenue increasing. Scholars have been scrutinizing the medium for quite some time. However, empirical research into the effects of podcast in general and their hosts in particular have been rare. Against the backdrop...

Full description

Saved in:
Bibliographic Details
Published in:Journal of radio & audio media 2022-07, Vol.29 (2), p.457-474
Main Authors: Schlütz, Daniela, Hedder, Imke
Format: Article
Language:English
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c338t-b82116a69e6090950ceed8142edf20cd3daf5e1105fe24f9b81f834c5585d89a3
cites cdi_FETCH-LOGICAL-c338t-b82116a69e6090950ceed8142edf20cd3daf5e1105fe24f9b81f834c5585d89a3
container_end_page 474
container_issue 2
container_start_page 457
container_title Journal of radio & audio media
container_volume 29
creator Schlütz, Daniela
Hedder, Imke
description Podcasts have been on the rise recently with both audience numbers and advertising revenue increasing. Scholars have been scrutinizing the medium for quite some time. However, empirical research into the effects of podcast in general and their hosts in particular have been rare. Against the backdrop of the parasocial relations (PSR) approach, we therefore conducted an exploratory online survey of German podcast listeners (n = 804) asking which characteristics of a podcast host promote ties with listeners and whether these have persuasive effects. The study showed that audio media are capable of fostering PSR that can have an impact on listeners' attitudes and behaviors.
doi_str_mv 10.1080/19376529.2020.1870467
format article
fullrecord <record><control><sourceid>crossref_infor</sourceid><recordid>TN_cdi_crossref_primary_10_1080_19376529_2020_1870467</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>10_1080_19376529_2020_1870467</sourcerecordid><originalsourceid>FETCH-LOGICAL-c338t-b82116a69e6090950ceed8142edf20cd3daf5e1105fe24f9b81f834c5585d89a3</originalsourceid><addsrcrecordid>eNp9kM9KAzEYxIMoWKuPIOwLbP2SbLKJJ0tRKxQsoueQ5g9GtpuSb0X69ra06s3TDDPMHH6EXFOYUFBwQzVvpWB6woDtItVCI9sTMtrntRS8Pf31TJ-TC8QPAAmS6RGZTT-L7aqlLRazSzv7Ejo7pNzjbTXPONSLhEPoQ_kr3tMGq9RXy-ydxQEvyVm0HYaro47J28P962xeL54fn2bTRe04V0O9UoxSaaUOEjRoAS4Er2jDgo8MnOfeRhEoBREDa6JeKRoVb5wQSnilLR8Tcfh1JSOWEM2mpLUtW0PB7EmYHxJmT8IcSex2d4dd6mMua_uVS-fNYLddLrHY3iU0_P-Lb8lAZXk</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>Aural Parasocial Relations: Host-Listener Relationships in Podcasts</title><source>Taylor and Francis Social Sciences and Humanities Collection</source><creator>Schlütz, Daniela ; Hedder, Imke</creator><creatorcontrib>Schlütz, Daniela ; Hedder, Imke</creatorcontrib><description>Podcasts have been on the rise recently with both audience numbers and advertising revenue increasing. Scholars have been scrutinizing the medium for quite some time. However, empirical research into the effects of podcast in general and their hosts in particular have been rare. Against the backdrop of the parasocial relations (PSR) approach, we therefore conducted an exploratory online survey of German podcast listeners (n = 804) asking which characteristics of a podcast host promote ties with listeners and whether these have persuasive effects. The study showed that audio media are capable of fostering PSR that can have an impact on listeners' attitudes and behaviors.</description><identifier>ISSN: 1937-6529</identifier><identifier>EISSN: 1937-6537</identifier><identifier>DOI: 10.1080/19376529.2020.1870467</identifier><language>eng</language><publisher>Routledge</publisher><ispartof>Journal of radio &amp; audio media, 2022-07, Vol.29 (2), p.457-474</ispartof><rights>2021 Broadcast Education Association 2021</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c338t-b82116a69e6090950ceed8142edf20cd3daf5e1105fe24f9b81f834c5585d89a3</citedby><cites>FETCH-LOGICAL-c338t-b82116a69e6090950ceed8142edf20cd3daf5e1105fe24f9b81f834c5585d89a3</cites><orcidid>0000-0003-4991-5140</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27924,27925</link.rule.ids></links><search><creatorcontrib>Schlütz, Daniela</creatorcontrib><creatorcontrib>Hedder, Imke</creatorcontrib><title>Aural Parasocial Relations: Host-Listener Relationships in Podcasts</title><title>Journal of radio &amp; audio media</title><description>Podcasts have been on the rise recently with both audience numbers and advertising revenue increasing. Scholars have been scrutinizing the medium for quite some time. However, empirical research into the effects of podcast in general and their hosts in particular have been rare. Against the backdrop of the parasocial relations (PSR) approach, we therefore conducted an exploratory online survey of German podcast listeners (n = 804) asking which characteristics of a podcast host promote ties with listeners and whether these have persuasive effects. The study showed that audio media are capable of fostering PSR that can have an impact on listeners' attitudes and behaviors.</description><issn>1937-6529</issn><issn>1937-6537</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2022</creationdate><recordtype>article</recordtype><recordid>eNp9kM9KAzEYxIMoWKuPIOwLbP2SbLKJJ0tRKxQsoueQ5g9GtpuSb0X69ra06s3TDDPMHH6EXFOYUFBwQzVvpWB6woDtItVCI9sTMtrntRS8Pf31TJ-TC8QPAAmS6RGZTT-L7aqlLRazSzv7Ejo7pNzjbTXPONSLhEPoQ_kr3tMGq9RXy-ydxQEvyVm0HYaro47J28P962xeL54fn2bTRe04V0O9UoxSaaUOEjRoAS4Er2jDgo8MnOfeRhEoBREDa6JeKRoVb5wQSnilLR8Tcfh1JSOWEM2mpLUtW0PB7EmYHxJmT8IcSex2d4dd6mMua_uVS-fNYLddLrHY3iU0_P-Lb8lAZXk</recordid><startdate>20220703</startdate><enddate>20220703</enddate><creator>Schlütz, Daniela</creator><creator>Hedder, Imke</creator><general>Routledge</general><scope>AAYXX</scope><scope>CITATION</scope><orcidid>https://orcid.org/0000-0003-4991-5140</orcidid></search><sort><creationdate>20220703</creationdate><title>Aural Parasocial Relations: Host-Listener Relationships in Podcasts</title><author>Schlütz, Daniela ; Hedder, Imke</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c338t-b82116a69e6090950ceed8142edf20cd3daf5e1105fe24f9b81f834c5585d89a3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2022</creationdate><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Schlütz, Daniela</creatorcontrib><creatorcontrib>Hedder, Imke</creatorcontrib><collection>CrossRef</collection><jtitle>Journal of radio &amp; audio media</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Schlütz, Daniela</au><au>Hedder, Imke</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Aural Parasocial Relations: Host-Listener Relationships in Podcasts</atitle><jtitle>Journal of radio &amp; audio media</jtitle><date>2022-07-03</date><risdate>2022</risdate><volume>29</volume><issue>2</issue><spage>457</spage><epage>474</epage><pages>457-474</pages><issn>1937-6529</issn><eissn>1937-6537</eissn><abstract>Podcasts have been on the rise recently with both audience numbers and advertising revenue increasing. Scholars have been scrutinizing the medium for quite some time. However, empirical research into the effects of podcast in general and their hosts in particular have been rare. Against the backdrop of the parasocial relations (PSR) approach, we therefore conducted an exploratory online survey of German podcast listeners (n = 804) asking which characteristics of a podcast host promote ties with listeners and whether these have persuasive effects. The study showed that audio media are capable of fostering PSR that can have an impact on listeners' attitudes and behaviors.</abstract><pub>Routledge</pub><doi>10.1080/19376529.2020.1870467</doi><tpages>18</tpages><orcidid>https://orcid.org/0000-0003-4991-5140</orcidid></addata></record>
fulltext fulltext
identifier ISSN: 1937-6529
ispartof Journal of radio & audio media, 2022-07, Vol.29 (2), p.457-474
issn 1937-6529
1937-6537
language eng
recordid cdi_crossref_primary_10_1080_19376529_2020_1870467
source Taylor and Francis Social Sciences and Humanities Collection
title Aural Parasocial Relations: Host-Listener Relationships in Podcasts
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-26T16%3A56%3A37IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-crossref_infor&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Aural%20Parasocial%20Relations:%20Host-Listener%20Relationships%20in%20Podcasts&rft.jtitle=Journal%20of%20radio%20&%20audio%20media&rft.au=Schl%C3%BCtz,%20Daniela&rft.date=2022-07-03&rft.volume=29&rft.issue=2&rft.spage=457&rft.epage=474&rft.pages=457-474&rft.issn=1937-6529&rft.eissn=1937-6537&rft_id=info:doi/10.1080/19376529.2020.1870467&rft_dat=%3Ccrossref_infor%3E10_1080_19376529_2020_1870467%3C/crossref_infor%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c338t-b82116a69e6090950ceed8142edf20cd3daf5e1105fe24f9b81f834c5585d89a3%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true