Global Fashion Marketing on the Move

This article summarizes the articles published in this special issue of Journal of Global Fashion Marketing. These articles were chosen from the papers submitted to the 2011 ITAA-KAMS Joint Symposium. This special issue of JGFM provides readers with an interesting mix of topics and methods in the co...

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Bibliographic Details
Published in:Journal of global fashion marketing 2011, 2(3), , pp.115-116
Main Authors: Johnson, Kim K. P., Lee, MiYoung
Format: Article
Language:English
Subjects:
Fashion brand consumption
Fashion brand literacy
Global fashion marketing
Personal luxury value
Pop-up fashion stores
경영학
Online Access:Get full text
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Summary:This article summarizes the articles published in this special issue of Journal of Global Fashion Marketing. These articles were chosen from the papers submitted to the 2011 ITAA-KAMS Joint Symposium. This special issue of JGFM provides readers with an interesting mix of topics and methods in the context of complex and ever-changing global environment of fashion marketing. Fashion marketing practitioners will find fresh ideas and new approaches to deal with a turbulent marketing world. Fashion marketing researchers will obtain insights for future research directions.
ISSN:2093-2685
2325-4483
DOI:10.1080/20932685.2011.10593089