Twitter and News Gatekeeping: Interactivity, reciprocity, and promotion in news organizations' tweets

This study concerns Twitter use by 26 news entities with the largest online audiences in the United States. A quantitative content analysis compared interactive characteristics of posts on news organizations' main Twitter accounts. Most of the tweets included hyperlinks to articles posted on th...

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Bibliographic Details
Published in:Digital journalism 2019-01, Vol.7 (1), p.80-99
Main Author: Russell, Frank Michael
Format: Article
Language:English
Subjects:
gatekeeping
hierarchical influences
interactivity
reciprocity
social media
Twitter
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Summary:This study concerns Twitter use by 26 news entities with the largest online audiences in the United States. A quantitative content analysis compared interactive characteristics of posts on news organizations' main Twitter accounts. Most of the tweets included hyperlinks to articles posted on the news organizations' websites along with text about the articles and a photograph or other still image. Differences existed between news organizations in the use of such hyperlinks to their own websites, as well as socially and technically interactive functions of Twitter such as retweets, @mentions, hashtags, and multimedia. Tweets with interactive characteristics seemed intended mainly for the purpose of promoting news organizations' programming or content.
ISSN:2167-0811
2167-082X
DOI:10.1080/21670811.2017.1399805