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Studying the global from within the local

Global Communication Research should be (1) concerned about the transformation of society (hence: normative), (2) human-centered (hence: not driven by technological determinism), (3) truly global, and (4) focused on content and (human) rights. Therefore, (5) more participatory and qualitative commun...

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Bibliographic Details
Published in:Communication research and practice 2015-07, Vol.1 (3), p.242-250
Main Author: Servaes, Jan
Format: Article
Language:English
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Summary:Global Communication Research should be (1) concerned about the transformation of society (hence: normative), (2) human-centered (hence: not driven by technological determinism), (3) truly global, and (4) focused on content and (human) rights. Therefore, (5) more participatory and qualitative communication research, (6) and monitoring and evaluation from the perspective of social relevance are needed.
ISSN:2204-1451
2206-3374
DOI:10.1080/22041451.2015.1079155