Fan Engagement Management: Fan Response to Brand Image Attributes of Professional Athletes on Instagram

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Bibliographic Details
Published in:Journal of global sport management (Print) 2024-07, p.1-19
Main Authors: Mahmoudian, Abed, Mohammadi, Sardar, Wang, Wenche
Format: Article
Language:English
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ISSN:2470-4067
2470-4075
DOI:10.1080/24704067.2024.2370582