The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping

We conducted a field experiment to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' grocery shopping behavior. The results indicate that these two factors have an impact on such shopping behaviors as failure to make the intended purc...

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Bibliographic Details
Published in:The Journal of consumer research 1989-03, Vol.15 (4), p.422-433
Main Authors: Park, C. Whan, Iyer, Easwar S., Smith, Daniel C.
Format: Article
Language:English
Subjects:
Brand switching
Brands
Consumer research
Consumer spending
Information search
Marketing
Memory
Retail stores
Shopping
Time pressure
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Summary:We conducted a field experiment to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' grocery shopping behavior. The results indicate that these two factors have an impact on such shopping behaviors as failure to make the intended purchases, unplanned buying, brand and product class switching, and purchase volume deliberation. The findings also suggest that the information processing activities that mediate these relationships differ across shopping conditions. Implications for managing the grocery store environment that may advance current practice are offered.
ISSN:0093-5301
1537-5277
DOI:10.1086/209182