Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context

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Bibliographic Details
Published in:The Journal of consumer research 2004-09, Vol.31 (2), p.402-411
Main Authors: Burroughs, James E., Glen Mick, David
Format: Article
Language:English
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ISSN:0093-5301
1537-5277
DOI:10.1086/422118