Promoting Salon Service Business through Interactive Video

Video is one of the medium to convey information to the audience. Interactive video is a new method that able to receive responses and instruction from its viewer rather than usual video. It will give the viewer a new experience to access it. Researcher has planned to create an interactive promotion...

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Bibliographic Details
Published in:Journal of physics. Conference series 2020-04, Vol.1529 (3), p.32070
Main Authors: Ali, Wan Nor Ashiqin Wan, Katty, Kok, Idrus, Syed Zulkarnain Syed
Format: Article
Language:English
Subjects:
Hair
Interactive video
Promoting medium
Salon
Usability
Usability test
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Summary:Video is one of the medium to convey information to the audience. Interactive video is a new method that able to receive responses and instruction from its viewer rather than usual video. It will give the viewer a new experience to access it. Researcher has planned to create an interactive promotional video for SS Hair Design Salon. The main objective of this project is to develop interactive video as a medium to assist for SS Hair Design salon in promoting services and conduct the usability testing in measuring the effectiveness purposed interactive video for SS Hair Design salon in promoting services. The results of this project shows that the objective is achieved which the interactive element becomes a medium assist to promote the services of SS Hair Design Salon. The functionality and usability test had made a result that the interactive promote video for hair salon is effectiveness.
ISSN:1742-6588
1742-6596
DOI:10.1088/1742-6596/1529/3/032070