SWOT and Analytical Network Process (ANP) Analysis for Robusta Coffee Bean Development Strategy in Panti District, Jember Regency

Development decision making process of the business are influenced by internal and external factors of the business, which influence the success of the business. Strengths, Weakness, Opportunities, and Threats are used to identify all of the factors that influence the succes of a business and produc...

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Bibliographic Details
Published in:IOP conference series. Earth and environmental science 2020-01, Vol.411 (1), p.12019
Main Authors: Kasutjianingati, Wahyono, A., Brilliantina, A., Novitasari, E.K.
Format: Article
Language:English
Subjects:
Beans
Coffee
Decision making
Development strategies
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Summary:Development decision making process of the business are influenced by internal and external factors of the business, which influence the success of the business. Strengths, Weakness, Opportunities, and Threats are used to identify all of the factors that influence the succes of a business and produce alternative strategies that are feasible for the business. The object of the research was Robusta coffee beans in Panti District, Jember Regency. Analytical Network Process (ANP) is used to calculate the relative importance of each SWOT factor and sub-factor, considering the dependency between SWOT factors and between sub-factors.
ISSN:1755-1307
1755-1315
DOI:10.1088/1755-1315/411/1/012019