Exploring museum service experience using gamification-based personas with distinct motivations

In the context of museums facing challenges from the cultural and leisure market, a desirable experience that can be tailor-made for different type of visitors can serve as an indicator to measure brand equity. To explore the museum service experiences, the Bartle Test of Gamer Psychology was introd...

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Bibliographic Details
Published in:IOP conference series. Materials Science and Engineering 2019-07, Vol.573 (1), p.12020
Main Authors: Liu, Shunli, Idris, Muhammad Zaffwan
Format: Article
Language:English
Subjects:
Museums
Psychology
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Summary:In the context of museums facing challenges from the cultural and leisure market, a desirable experience that can be tailor-made for different type of visitors can serve as an indicator to measure brand equity. To explore the museum service experiences, the Bartle Test of Gamer Psychology was introduced for identifying personas representing different visitors' motivations to visit the museum. With the personas being recruited, this study will employ the adapted rapid ethnography as the research approach to gain in-depth and detailed insights into the perceptions from the user's perspective.
ISSN:1757-8981
1757-899X
DOI:10.1088/1757-899X/573/1/012020