Motion design in 1990-2010 and its entertainment function: social and technological aspects

The increased importance of applied animation associated with the active introduction of products of motion design into national design practice requires due attention and research. In order to understand and use correctly the techniques and principles of modern design activities related to dynamic...

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Bibliographic Details
Published in:IOP conference series. Materials Science and Engineering 2020-10, Vol.944 (1), p.12027
Main Author: Petrukhina, O V
Format: Article
Language:English
Subjects:
Animation
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Summary:The increased importance of applied animation associated with the active introduction of products of motion design into national design practice requires due attention and research. In order to understand and use correctly the techniques and principles of modern design activities related to dynamic images, it is necessary to study its origins and conduct a historical analysis of expressive methods and means. The paper studies one of the stages in the development of motion design, covering the 1990-2010s and describes the types and techniques of applied animation used in advertising.
ISSN:1757-8981
1757-899X
DOI:10.1088/1757-899X/944/1/012027