The application of geographic information systems (ArcGIS) in selecting locations for installing banners and billboards in a health campaign

• Published in: Health education research 2019-10, Vol.34 (5), p.532-541
• Main Authors: Sadeghi, Reza, Mazloomy-Mahmoodabad, Seyed-Saeed, Rezaeian, Mohsen, Fallahzadeh, Hossein, Khanjani, Narges
• Format: Article
• Language: English
• Subjects: Advertising - methods; Cities; Data Use; Decision Making; Foreign Countries; Geographic Information Systems; Geographic Location; Health Promotion; Health Promotion - methods; Humans; Iran; Signs
• ISSN: 0268-1153; 1465-3648
• DOI: 10.1093/her/cyz026

Abstract In recent years, the geographic information system (GIS) application has used the latest spatial data to help researchers make the right decisions in the shortest time. This study was conducted with the aim of using geographic information systems (ArcGIS) for selecting the best location for installing banners and billboards in a health campaign. This research was an analytical and applied research conducted in Sirjan city, Iran in 2018. In this research, GIS and fuzzy logic methods were used. In order to implement the fuzzy operator in the GIS environment, initially, the main influencing criteria in location selection were determined. Then the weighted layers were put on top of each other and, by considering the sub criteria, the most suitable places to install banners and billboards were identified in the final map. The final map showed the best places to install billboards and educational banners for the ‘hookah is the enemy of health’ campaign. The final number of these places was 30 according to the main criteria, and the number was reduced to 25 places, after considering the sub criteria. ArcGIS can be used in selecting the best locations for installing banners and billboards in a health campaign.