Would you like chips with that?: consumer perspectives of RFID

Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations. Idengtifies that market leaders can pretty much use this technology as they wish, meaning boom time for consumer product firm...

Full description

Saved in:
Bibliographic Details
Published in:Management research news 2004-11, Vol.27 (11/12), p.29-44
Main Authors: Juban, Rusty L, Wyld, David C
Format: Article
Language:English
Subjects:
Automatic identification
Bar codes
Consumer attitudes
Consumers
Library management
Manufacturers
Radio frequency identification
Retail stores
Studies
Suppliers
Supply chain management
Technology Acceptance Model
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations. Idengtifies that market leaders can pretty much use this technology as they wish, meaning boom time for consumer product firms and pain for privacy advocates.
ISSN:0140-9174
2040-8269
1758-6135
2040-8277
DOI:10.1108/01409170410784653