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The impact of institutional variables in new high‐tech product development processes: The moderating roles of perceived risk and project duration

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Bibliographic Details
Published in:	Marketing intelligence & planning 2013-01, Vol.31 (2), p.160-178
Main Authors:	Shekhar Mishra, Shashi, Saji, K.B.
Format:	Article
Language:	English
Citations:	Items that this one cites
Online Access:	Get full text
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