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The impact of institutional variables in new high‐tech product development processes: The moderating roles of perceived risk and project duration
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Published in: | Marketing intelligence & planning 2013-01, Vol.31 (2), p.160-178 |
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Format: | Article |
Language: | English |
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cites | cdi_FETCH-LOGICAL-c228t-9655890b62bfcd2ce9dab1b328b02bce49456a6b3aff171dd2674ac80ac55a493 |
container_end_page | 178 |
container_issue | 2 |
container_start_page | 160 |
container_title | Marketing intelligence & planning |
container_volume | 31 |
creator | Shekhar Mishra, Shashi Saji, K.B. |
description | |
doi_str_mv | 10.1108/02634501311312053 |
format | article |
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ispartof | Marketing intelligence & planning, 2013-01, Vol.31 (2), p.160-178 |
issn | 0263-4503 |
language | eng |
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source | ABI/INFORM Global (ProQuest); Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list) |
title | The impact of institutional variables in new high‐tech product development processes: The moderating roles of perceived risk and project duration |
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