Guest editorial International marketing in the Asia-Pacific region

Presents and discusses areas for future research into international marketing in the Asia-Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia-Pacific region (International Mark...

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Bibliographic Details
Published in:International marketing review 2004-06, Vol.21 (3), p.243-246
Main Authors: Chao, Paul, Samiee, Saeed, Yip, Leslie S.C.
Format: Article
Language:English
Subjects:
Consumers
Economic growth
Manufacturers
Market strategy
Marketing
Prices
Steel production
Steel products
Tariffs
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Summary:Presents and discusses areas for future research into international marketing in the Asia-Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia-Pacific region (International Marketing Review, Vol. 20 No. 5).
ISSN:0265-1335
1758-6763
DOI:10.1108/02651330410539594