Competitive environmental scanning and export involvement: an initial inquiry

Presents an initial inquiry into the role of competitive environmental scanning in the internationalization process. Explores specifically the relationship between dimensions of competitive environmental scanning and measures of export market involvement and success. Finds that the results provide s...

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Bibliographic Details
Published in:International marketing review 1996-02, Vol.13 (1), p.65-80
Main Authors: Lim, Jeen-Su, Sharkey, Thomas W., Kim, Ken I.
Format: Article
Language:English
Subjects:
Competition
Competitive strategy
Decision making
Environmental scanning
Export
Exports
Globalization
International
International business
International markets
Market entry
Market strategy
Marketing
Regression analysis
Scanners
Small & medium sized enterprises-SME
Small to mediumsized enterprises
Strategic management
Studies
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Summary:Presents an initial inquiry into the role of competitive environmental scanning in the internationalization process. Explores specifically the relationship between dimensions of competitive environmental scanning and measures of export market involvement and success. Finds that the results provide strong support for the contention that scanning capabilities must be developed for firms to pursue strategies that will result in a higher degree of export involvement and export success.
ISSN:0265-1335
1758-6763
DOI:10.1108/02651339610111353