Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences

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Bibliographic Details
Published in:European journal of marketing 2011-01, Vol.45 (6), p.987-1004
Main Authors: Hede, Anne‐Marie, Kellett, Pamm
Format: Article
Language:English
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ISSN:0309-0566
DOI:10.1108/03090561111119930