Information processing in choice‐based conjoint experiments: A process‐tracing study

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Bibliographic Details
Published in:European journal of marketing 2012-01, Vol.46 (3/4), p.422-446
Main Authors: Denstadli, Jon Martin, Lines, Rune, de Dios Ortúzar, Juan
Format: Article
Language:English
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ISSN:0309-0566
DOI:10.1108/03090561211202549