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Pursuing “flexible commitment” as strategic ambidexterity: An empirical justification in high technology firms

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Bibliographic Details
Published in:	European journal of marketing 2012-01, Vol.46 (10), p.1389-1417
Main Authors:	Kouropalatis, Yiannis, Hughes, Paul, Morgan, Robert E.
Format:	Article
Language:	English
Citations:	Items that this one cites
Online Access:	Get full text
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