Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes

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Bibliographic Details
Published in:European journal of marketing 2013-01, Vol.47 (5/6), p.790-812
Main Authors: Dada, Olufunmilola (Lola), Watson, Anna
Format: Article
Language:English
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ISSN:0309-0566
DOI:10.1108/03090561311306877