Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World

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Bibliographic Details
Published in:The journal of product & brand management 2013-04, Vol.22 (2), p.193-194
Format: Article
Language:English
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Online Access:Get full text
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ISSN:1061-0421
2054-1643
DOI:10.1108/10610421311321068