The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls: An advertising perspective

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Bibliographic Details
Published in:Internet research 2011-01, Vol.21 (2), p.187-206
Main Authors: Lee, Jumin, Park, Do‐Hyung, Han, Ingoo
Format: Article
Language:English
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ISSN:1066-2243
DOI:10.1108/10662241111123766