Organisational factors and knowledge management within large marketing departments: an empirical study

One hundred and seventy-nine heads of sales or direct marketing departments in large UK companies across five industry sectors completed mail questionnaires concerning the knowledge management (KM) practices employed by their firms. The extents of the KM systems operating within sample enterprises w...

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Bibliographic Details
Published in:Journal of knowledge management 1999-09, Vol.3 (3), p.212-225
Main Authors: Bennett, Roger, Gabriel, Helen
Format: Article
Language:English
Subjects:
Advanced manufacturing technologies
Competitive advantage
Employees
Executives
Intranets
Knowledge management
Marketing
Operations management
Polls & surveys
Product development
Tacit knowledge
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Summary:One hundred and seventy-nine heads of sales or direct marketing departments in large UK companies across five industry sectors completed mail questionnaires concerning the knowledge management (KM) practices employed by their firms. The extents of the KM systems operating within sample enterprises were analysed with respect to each company's use of teamwork, level of bureaucracy and centralisation of decision making, innovativeness, and ability to cope with change. Respondents' views on the contributions of KM to marketing management were also examined.
ISSN:1367-3270
1758-7484
DOI:10.1108/13673279910288707