Organisational factors and knowledge management within large marketing departments: an empirical study

One hundred and seventy-nine heads of sales or direct marketing departments in large UK companies across five industry sectors completed mail questionnaires concerning the knowledge management (KM) practices employed by their firms. The extents of the KM systems operating within sample enterprises w...

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Published in:Journal of knowledge management 1999-09, Vol.3 (3), p.212-225
Main Authors: Bennett, Roger, Gabriel, Helen
Format: Article
Language:English
Subjects:
Advanced manufacturing technologies
Competitive advantage
Employees
Executives
Intranets
Knowledge management
Marketing
Operations management
Polls & surveys
Product development
Tacit knowledge
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cited_by cdi_FETCH-LOGICAL-c335t-73d7e322fe45f5197a328a24bdf77a4e23a269f7c958e37c028023a053cd5e43
cites cdi_FETCH-LOGICAL-c335t-73d7e322fe45f5197a328a24bdf77a4e23a269f7c958e37c028023a053cd5e43
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container_title Journal of knowledge management
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creator Bennett, Roger
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description One hundred and seventy-nine heads of sales or direct marketing departments in large UK companies across five industry sectors completed mail questionnaires concerning the knowledge management (KM) practices employed by their firms. The extents of the KM systems operating within sample enterprises were analysed with respect to each company's use of teamwork, level of bureaucracy and centralisation of decision making, innovativeness, and ability to cope with change. Respondents' views on the contributions of KM to marketing management were also examined.
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source Library & Information Science Abstracts (LISA); Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list)
subjects Advanced manufacturing technologies
Competitive advantage
Employees
Executives
Intranets
Knowledge management
Marketing
Operations management
Polls & surveys
Product development
Tacit knowledge
title Organisational factors and knowledge management within large marketing departments: an empirical study
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