The economic theory of international business: a supply chain perspective

Purpose - This paper aims to propose a way of addressing unresolved issues in international business theory.Design methodology approach - A new model of the multinational enterprise as a coordinator of supply chains is presented.Findings - This paper identifies a new market-seeking strategy that is...

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Bibliographic Details
Published in:Multinational business review 2012-06, Vol.20 (2), p.114-134
Main Authors: Casson, Mark, Wadeson, Nigel
Format: Article
Language:English
Subjects:
Costs
Economic theory
Foreign investment
International business
Licenses
Licensing
Market entry
Multinational corporations
Profits
Studies
Supply chains
Technology transfer
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Summary:Purpose - This paper aims to propose a way of addressing unresolved issues in international business theory.Design methodology approach - A new model of the multinational enterprise as a coordinator of supply chains is presented.Findings - This paper identifies a new market-seeking strategy that is an alternative to conventional strategies, such as exporting, licensing and foreign direct investment, and analyses the conditions under which it will be adopted by firms. The new strategy involves the offshoring of production and the out-sourcing of research and development, and is implemented through co-operation between a source country firm and a host country firm.Originality value - This paper presents a new way of modelling international business as a supply chain system, which can be easily extended in various ways.
ISSN:1525-383X
2054-1686
DOI:10.1108/15253831211238203