Changing product development process through information technology: a Brazilian case

Purpose - Aims to discuss the linking of enhanced performance of the new product development process with the increasing use of IT applications, resulting in a competitive advantage.Design methodology approach - Utilises a case study methodology in a manufacturing company in the Brazilian building m...

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Bibliographic Details
Published in:Journal of manufacturing technology management 2005-04, Vol.16 (3), p.312-327
Main Authors: José Barbin Laurindo, Fernando, Monteiro de Carvalho, Marly
Format: Article
Language:English
Subjects:
Building materials industry
Case studies
Competitive advantage
Concurrent engineering
Core competencies
Creative process
Customer satisfaction
Efficiency
Information systems
Information technology
Product development
Production methods
Project management
Success
Teams
Value chain
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Summary:Purpose - Aims to discuss the linking of enhanced performance of the new product development process with the increasing use of IT applications, resulting in a competitive advantage.Design methodology approach - Utilises a case study methodology in a manufacturing company in the Brazilian building materials industry.Findings - Some evidence of enhancement of new product development could be found, such as a reduction in both development cycle time and development costs. As regards customer satisfaction, the executive perception of improvement in final product quality could be identified, and finally no relationship could be observed between the effects and the number of new products launched.Originality value - IT applications are more successful when links with business strategy are stronger. The benefits of IT strategic alignment occurred after the critical success factor method was adopted in both IT and new product development processes.
ISSN:1741-038X
1758-7786
DOI:10.1108/17410380510583626