Testing a customer satisfaction model for online services

Purpose - The paper aims to illustrate the results of a testing activity of a general customer satisfaction management model designed for online services provided by public administrations.Design methodology approach - The results are part of a wider research project, aimed at the implementation of...

Full description

Saved in:
Bibliographic Details
Published in:International journal of quality and service sciences 2011-03, Vol.3 (1), p.69-92
Main Authors: Cappelli, Lucio, Guglielmetti, Roberta, Mattia, Giovanni, Merli, Roberto, Francesca Renzi, Maria
Format: Article
Language:English
Subjects:
Analysis
Attitude surveys
Computer service industry
Customer satisfaction
Decision making
Design
Disclosure
Electronic commerce
Internet
Measurement techniques
Public services
Quality
Questionnaires
Studies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Purpose - The paper aims to illustrate the results of a testing activity of a general customer satisfaction management model designed for online services provided by public administrations.Design methodology approach - The results are part of a wider research project, aimed at the implementation of a customer satisfaction management model for online services, starting out from citizen evaluations concerning the quality of services provided by public administrations. The model presupposes that the aspects of the service on which citizens are called to express their perceptions refer to well-identified phases of the supply process, in such a way as to facilitate improvement measures. The testing activity involved a pilot group of Italian public administrations.Findings - As a result of the testing activity's initial stage, some major issues can be identified that concern the need to properly focus the questionnaire design and simultaneously make use of different data analysis techniques in order to strengthen the impact of the survey results in supporting appropriate service quality improvement decisions.Research limitations implications - The outcome of the present paper should be seen as an intermediate result and can be assumed to be part of wider research aimed at the implementation of a general customer satisfaction management model designed for online services supplied by Italian public administrations.Originality value - The paper offers a key to understanding the methodological and operating approach as well as the empirical evidence emerging from testing a general customer satisfaction management model.
ISSN:1756-669X
1756-6703
DOI:10.1108/17566691111115090