The bubble tea phenomenon: understanding the role of servicescape in consumers' responses

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Bibliographic Details
Published in:Asia-Pacific journal of business administration 2024-08
Main Authors: Koay, Kian Yeik, Tan, Ser Zian, Idris, Izian, Leong, Mei Kei, Cheah, Chee Wei
Format: Article
Language:English
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ISSN:1757-4323
DOI:10.1108/APJBA-01-2024-0015