Reasons for resistance to e-waste recycling: evidence from an emerging economy

PurposeThe purpose of this paper, an empirical research, is to identify the psychological and functional barriers that result in e-waste recycling resistance.Design/methodology/approachThe study is equipped with the theoretical lens of the innovation resistance theory. Households living in an Indian...

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Bibliographic Details
Published in:Asia Pacific journal of marketing and logistics 2023-05, Vol.35 (6), p.1330-1348
Main Authors: Sajid, Muhammed, Zakkariya, K.A.
Format: Article
Language:English
Subjects:
Behavior
Consumers
Electronic waste
Emerging markets
Informal economy
Innovations
Marketing
Researchers
Technological change
Waste management
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Summary:PurposeThe purpose of this paper, an empirical research, is to identify the psychological and functional barriers that result in e-waste recycling resistance.Design/methodology/approachThe study is equipped with the theoretical lens of the innovation resistance theory. Households living in an Indian city were surveyed using a pre-validated questionnaire. Statistical analysis for the study was done with partial least squares – structural equation modeling.FindingsThe outcome of the survey exhibited that the significant factors contributing to e-waste recycling resistance are usage barrier, value barrier, risk barrier and tradition barrier.Practical implicationsThe study offers implications for multiple stakeholders, which aid them in formulating strategies to overcome e-waste recycling resistance.Originality/valueThis research has remarkable importance as it is the pioneering study that extensively investigates the reasons for e-waste recycling resistance in an emerging economy. The study also empirically validates the moderating role of environmental awareness, age, gender and income in the relationship between barriers and resistance to e-waste recycling.
ISSN:1355-5855
1758-4248
DOI:10.1108/APJML-02-2022-0130